Bold Branding and Quirky Typefaces by Casual Business

Introducing this stunning new project by Casual Business, A studio made with love, assisting with branding to identity, packaging and film, digital experiences or advertising campaigns, they do it all, through creative thinking and good, honest design.

Set up by Kat and Jon after decades of working with global brands, in agencies and in-house. They are a small but mighty team working closely with brand owners with big ambitions. Offering guidance and support, from idea conception to launch and beyond.  

Check their other projects out on Instagram

Bowl Grabber was born out of the desire to celebrate the enjoyment of drinking great wine without pomp or ceremony. This exciting wine is carefully sourced by a Master of Wine, but they don’t care if you hold your glass ‘the wrong way’ or if you don’t know your Chateauneuf du Pape from your Chateau Musar. Casual Business created a fun brand to house this premium wine in bottles, cans and boxes so you can enjoy it wherever you are without fear of wasting a drop!

Their first wine is a Portuguese Alvarinho and they needed packaging that really stands out, whether in the wine aisle or across a picnic spread at the park. Casual Business created a custom typeface for the logo, complimented with energetic colours and quirky illustrations by Egle Zvirblyte, to create an exciting brand that rebels against stuffy, premium wine designs.

Some details were added in print, such as the gold foil on the Master of Wine icon to communicate the high quality of the product.

Since launching, Bowl Grabber has already become one of the fastest growing wines in the UK market. Their range is now expanding to include Rosé and Red.


Head to their page to check out the custom typeface made for this bold brand! Each letter was individually drawn and typeset to create a typeface that looks just as good in digital as in printed formats!!