Polestar, the Swedish electric performance car brand, is launching its 2024 Design Contest in collaboration with Mattel’s Hot Wheels Brand, one of the number-one selling toys in the world. This year’s contest brief invites designers to surprise and thrill the judges with submissions propelled by the imagination of their youth. Weaving Polestar’s design DNA into their vision of the ultimate Hot Wheels collectible promises the most extreme edition of the Polestar Design Contest to date.
The winning design is planned to become part of the Hot Wheels offering, available for purchase across the world, as the first Hot Wheels x Polestar vehicle to be produced as part of a wider partnership with Polestar production models.
Entrants are encouraged to be as imaginative as possible and push the boundaries of performance and design of the vehicle in their final submission. The only requirement is that Mattel should be able to translate the design into a 1:64 Hot Wheels die-cast vehicle, and visuals showing the vehicle’s interior design and immediate surroundings should be included as part of their submission.
Maximilian Missoni, Polestar’s Head of Design, says: “Dreams have the power to inspire and transport us beyond what we thought possible. This is a chance for all participating designers to really push that Polestar envelope and let their imagination run riot.”
In the spirit of the competition’s history of collaboration, entrants shortlisted ahead of final selection – by both Polestar and Hot Wheels design professionals – will be coached one-on-one by Polestar’s design team to refine their submitted designs towards final selection.
Launched in 2020, the Polestar Design Contest challenges aspiring designers, both professionals and students, to create exciting visions in line with the Polestar brand and design. Since the first contest, the competition has highlighted top talent around the world, with many of the students going on to work for the Polestar Design team or in the wider professional design industry.
“Both Polestar and Hot Wheels dedicate time, energy and skill to ensure design is at the core of our vehicles,” said Ted Wu, VP and Global Head of Vehicle Design, Mattel. “The Hot Wheels design team has always challenged the conventional approach and the Polestar Design Contest allows the design community to showcase their skills and wow us with something we have never seen before, and we cannot wait to see the submissions.”
Since the start, the Polestar Design Contest has featured a variety of vehicles and cutting edge concepts and draws entries from students and professional designers across the globe. The designs have included a car which tackles local pollution with on-board and externally visible air filters, an electric-and-helium airship, prosthetic springboard blades to aid walking, and KOJA, the micro-space tree house by Finnish designer Kristian Talvitie that was brought to life in full scale at the renowned Fiskars Art & Design Biennale in Finland.
In 2023, Polestar debuted the Synergy concept car, winner of that contest’s Performance theme, during the IAA in Munich, followed by Mattel’s Hot Wheels Legends Tour stop in El Segundo, California. The single-seat electric supercar is as much a story of collaboration as it is design, with two exterior and one interior design winners selected from over 600 initial entries, who then spent six months working together with the Polestar Design team to turn three distinct dreams into one cohesive reality.
Juan Pablo Bernal, Interior Design Manager at Polestar, founder of the Polestar Design Contest and curator of the @polestardesigncommunity Instagram page, comments: “I believe this year’s Hot Wheels collaboration will push the design community to work outside of their traditional comfort zones by balancing the minimalist Polestar brand essence with the extreme Hot Wheels aesthetic. But while we’re expecting some of the most extreme submissions yet, we don’t expect to be any less inspired by the quality, quantity and diversity of entries we receive.”
The competition opens for entries on 5 March 2024 and the submission deadline is 16 April 2024. Polestar expects to reveal the winner of the contest in Q4 2024.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Polestar
Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific.
Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon.
The Polestar 0 project supports the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero.