The Creation of A Brand Ambassador.

Clim Studio surprised us again with this character based animation project.
Meet Marvin!

Clim–Studio ideated and developed Marvin’s corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products.

Tell us a little more about the project...

Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine.

Once Marvin’s character was created we produced a series of 4 looping animations and 5 static images.

Welcoming users to the platforms, congratulating them when terminating a task, acknowledging their evolution… those were some of the messages we needed to convey with our static and animated visual metaphors.

Simple props, cosy materials and a gradient-based colour approach. Those graphic, bold and semi-abstracted sets helped us creating a bespoke visual universe tight to their brand.

Marvin strikes the right balance between being serious and fun, feeling novel yet approachable.

Thanks to our creative and production efforts we successfully created a brand ambassador that can make their user’s experience easier, more human, more enjoyable. We welcome them and make them feel that they belong to a safe space. Therefore the user’s experience is better so it translates directly to the service being more effective.

We also gave the brand a communication tool that allows them to speak to their audience in multiple levels. From creating relatable content to a wide audience to specifically interact with them within their product. Marvin’s character has a potential of growth that only depends on the company’s will to use and we can not be more excited to be part of it and help them on that process.

What was your creative process? Did you face any challenges?

Creating Marvin’s ambassador was both a fun and complex process. We sketched and ideated different types of creatures. Ones more abstract than others, we covered first a wide spectrum of possibilities. Marvin needed to feel approachable, a good listener, a helper but also a go-getter, uplifting and charming.

Take a closer look over on StudioClim.

ABOUT:

DIRECTED & PRODUCED BY – Clim
CLIENT – Marvin

CREATIVE DIRECTOR – Clim
CHARACTER 2D DEVELOPMENT – Jonas Mosesson + Shut Up Claudia + Clim

CHARACTER MODELLING – Sebastian Pfeiffer + Albert Carruesco
CHARACTER RIG – Sebastian Pfeiffer
LOOK DEVEVELOPMENT 3D – João Lucas + Edgar Ferrer

3D CHARACTER ANIMATION – Russell Etheridge
3D CHARACTER POSING STATIC IMAGES – Jessica Herrera
SECONDARY 3D CHARACTER ANIMATION – Jessica Herrera
3D SET DESIGN – Edgar Ferrer + João Lucas + Clim
MARVELOUS ANIMATION – Edgar Ferrer
SFX Director Cut: QB Sound