It is an understatement to say that we were fascinated to hear of a hangover preventative, and we couldn't take our eyes off the gorgeous branding for this new botanical company.
AWKN is a new and exciting hangover prevention supplement in a liquid sachet format we founded this year. With 4 other female founders, we founded AWKN with the mission to help people say goodbye to hangovers. Founded and based in London and fulfilling to the UK, EU and North America.
About the brand:
You guessed it - AWKN is short for awaken. Short, sweet and zero fuss, it’s a name that focuses on the important things. Inspired by traditional Korean botanical remedies, AWKN is an effective and delicious fruit-flavoured hangover prevention supplement that targets the adverse effects of alcohol on your body. AWKN helps break down alcohol-induced toxins with natural extracts and scientifically proven vitamins to help rebalance your body and recover.
We’re all about balance. Balance between modern science and traditional formulations. Balance between productive days, and indulgent nights; developed with purpose and integrity.
About the creative:
Born in Korea, Soom grew up in Seoul, New York, Philadelphia and is currently based in Berlin as an Art Director. She’s in charge of the look and feel for AWKN and making sure that all customer experiences are up to the highest standard to what we promise. From her experiences on navigating the wild nightlife of Seoul, she brings her know-how about traditional Korean hangover remedies to AWKN. (Fun fyi, Tess and Soom are actually sisters ;))
How it works:
Prevention is better than a cure! Our proven formulation leverages a carefully selected blend of Eastern inspired vitamins, minerals and herbs to support your body while drinking so you can feel your best the next day. The science of a hangover is actually quite complex (https://theawkn.com/blogs/awkn-blog) and it impacts many parts of your body - but most of us feel it in our heads and stomachs the next day!
When your liver processes and breaks down alcohol, it creates a by-product called acetaldehyde, which is significantly more toxic than alcohol and is the main driver of a hangover. AWKN has a number of ingredients that support and restore your liver throughout this process and reduce the amount of acetaldehyde in your body, which means your hangover symptoms are dramatically reduced and you can AWKN better!