an effortless joy. Using latherable SPF soap bars, rolls washing and protecting into one step. Packaged with the planet in mind, no plastic, no fuss.
The Problem
Skin cancer is still a worldwide issue and in most cases is preventable with the right protection . Here's a few facts from around the globe highlighting the issues
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1 in 5 Americans will develop skin cancer by the age of 70.
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More than 2 people die of skin cancer in the U.S. every hour.
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Having 5 or more sunburns doubles your risk for melanoma.
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86% of Melanoma skin cancer cases are preventable, (UK, 2015)
Sun protection is an emerging concern because of its detrimental environmental impact. Not only do some of the ingredients contain toxic chemicals, but the packaging is almost always made of plastic.
Objectives
We wanted to create a product that was plastic free, chemical free, ultimately made the act of applying sun protection easy and fun. Initially the product is aimed at 16 - 35 year olds, then a more sophisticated muted range to follow to attract 35-60 year olds.
Solution
To combat the environmental impact, we created a concept dubbed "UVIE." UVIE makes SPF fun and sustainable through latherable SPF soap bars, plus the plant and mineral-based sunscreen product is packaged free of plastic in recyclable cardboard and Mushroom® inner to hold the soaps.
The brand's packaging system is bright and cheery, ideal for a product that inspires you to enjoy more sunshine. Additionally, the bold typography and sweet illustrations create a courageous yet approachable system.
We know that with UVIE, summer can continue to be a season worth celebrating!
Whats Next
While this started as a self initiated project for our team, we are actively looking for partners in the beauty industry to make this a reality. We hope that one day UVIE becomes a ubiquitous name in sun protection.